Projects

营销绩效管理

Marketing performance management for 300 campaigns in 36 markets

Smart Loyalty App

Shopper loyalty programs taken mobile

Quicar Carsharing

Creating engagement around carsharing

XL1 – 基于社区发布

Community based launch of Volkswagen’s iconically designed 1-litre car

Search Behaviour Analytics

Search data as means to grasp the customer journey

大众自造项目

Providing strategic consulting and overall project, agency, and campaign steering for the biggest open innovation initiative in China

Drivelog – Car-Monitoring

Providing an innovative car-monitoring solution – joint venture with Robert Bosch GmbH

Early Trend Radar

Detect, monitor and predict trends that turn the world

CRM 2.0

Establishing efficient ways for consumer activation

营销绩效管理

Technology and services for data-driven decision making